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Do I Need to Post on Social Media Every Day?!

Picture of KF By  KF  ·  2 minute read

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Posting regularly can build trust and credibility with your audience—but it doesn't have to be every day! A solid strategy based on your research and general social media best practices will help you decide what's best for your business.

The Importance of Consistency

When you consistently share relevant content, it shows that you're active and engaged. It gives your audience something to expect and look forward to.

Additionally, many platforms use posting frequency and engagement as some of the many data points that could increase visibility. Chasing those ever-changing algorithms can be overwhelming and often isn't necessary. Remember, your social media strategy is tailored to what's doable for you and essential for your business. You're in control.

Quality Over Quantity

If you're constantly striving to meet an unnecessary benchmark of posting daily, it could lead to publishing content that doesn't make sense or feels thrown together. And your audience can tell. Trust me.

Ask yourself if the content you created is something your audience wants to see and if it would add value. Maintaining an on-brand, engaging social media account can lead to more likes and comments and increase brand awareness.

Understanding Your Audience

When is your audience most active on social media? You can research online for general answers, but it may be worth testing a few options. Keep track of what you post and when to see if there's any pattern in when you get more impressions or a higher engagement rate. This data-supported result can be a relief, providing guidance on when to post for maximum impact. (Pssst. If you want to chat 1:1 through your analytics or learn more about how to pull this information yourself, I'm happy to connect.)

Once you get the data you need, use it as a guide, not a rule, to schedule your content based on when your audience is most active. Scheduling tools within platforms and through third parties can also help with this.

Scheduling Tools

While posting daily can sound overwhelming, the truth is that even posting a few times a week can also add hours to your already busy schedule. One way to post consistently without needing to post every day manually is by using scheduling tools. These tools allow you to plan and schedule your posts in advance, saving time and effort. You can build time in your week or month to schedule multiple posts in one sitting. There are many options (this is the one I use), and most platforms have a built-in scheduling capability.

The Scoop

You know yourself and your business the best. Don't let clickbait articles and videos convince you that social media is about quantity over quality. Try out a few different options and see what your audience likes!

Chat soon!
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