How to Thrive in the Age of Algorithms | KF Marketing, LLC

You're not alone if you feel like social media algorithms are always one step ahead of you. Hear me out: you don't need to focus on every tiny rumored algorithm change! Given my experience in social media strategy, you might think I'd be all about algorithms. Instead, I say the most effective content is the kind that reflects you.

You don't need to focus on every tiny rumored algorithm change!

Unsurprisingly, the top questions I get about being a social media manager are about social media algorithms. And I get why! We want to do all we can to create a successful social media page. Check out some of the most frequently asked questions I get:

1.) How many hashtags do I need to make the algorithm happy?

Answer: If you're worried about the number of hashtags, let me give you some relief—don't sweat it. It's less about the number and more about the content. Even then, it depends on your goals, business, brand voice—the list continues.

2.) Does the algorithm hide my posts if I like or comment on my own content?

Answer: Nah. Be proud of your work!

3.) Do I need to post 12 reels, 18 stories, and 25 carousels each week to hack the algorithm?

Answer: Oh my! Nope. Check out this article for more details on that one.

Why We Focus on Algorithms

When you hear about an algorithm change, it makes sense that you want to change strategies. And it's a good thought for consideration! However, putting too much time and energy into algorithm "hacks" can result in missing the bigger picture: creating content that feels like you and relates to your audience.

Shift the Focus—Authenticity Over Algorithms

Here's why shifting your focus from algorithms to authenticity could benefit your social media presence:

• Real Connection Leads to Real Engagement: Social media is meant to connect people, not just to be seen by them. When your audience connects with the real you, they're more likely to engage with your content.
• Algorithms Change, but Authenticity Stays: Trends come and go, but your brand's true personality is timeless (until the next rebrand ;)).

How to Embrace Your Authentic Voice in Content

• Showcase Your Values: Share what's important to you and your brand. Whether it's your commitment to sustainability or supporting local businesses, let your audience share in your values.
• Tell Your Story: From your brand's beginnings to everyday fun, storytelling can create a powerful bond with your audience.
• Be Unpolished (Sometimes!): Not every post needs to be perfectly curated. Many times, those raw, authentic moments are the ones that stand out the most to your audience.

The Scoop

Stop playing the algorithm game and start making content that's 100% you. Embrace your uniqueness and watch your audience find you.

Chat soon!
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